
B2B High Ticket Selling
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20:10 - What we want for you
22:58 - How does a high ticket email campaign look like - The Customer Journey
30:07 - Your goal as an email copywriter when working for high ticket clients
36:50 - The 60/40 rule on high ticket emails
41:14 - [Demo] 3 things you need to make this work
1:07:45 - Your sole responsibility as someone writing the emails for high ticket products (this is how you intensify demand)
TIMSETAMP
00:00 — (Continuation) Your sole responsibility as someone writing the emails for high ticket products
04:56 — Basic format of emails
06:27 — Format of the reframe email (with email creation from scratch)
47:27 — [Q&A] What do you think about business owners who demand short emails?
1:05:27 — [Demo] Nurture Email
1:11:06 — The feeling you want to create in nurture emails
1:26:30 — What tool do you use for booking calls?
1:28:09 — 3–5 nurture emails… consistency in sending emails
1:29:49 — How can we put them on a waitlist?
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07:28 — The email we crafted about Amazon… sequence & sending period
11:55 — Pro-tip: How to differ the angles used in your email
12:49 — After nurture & sales, what sequence comes next?
14:03 — Pricing: 5 emails/week, 20/month — advisable price
18:33 — Can we use countdown emails for high-ticket products?
20:14 — Can we apply these learnings to sales pages?
22:13 — Do you have an onboarding process sample? Or contracts?
23:33 — Local client: usual email marketing fee?
26:11 — Compilation of all training materials/templates/swipes?
27:25 — Webinar + product sequence for new membership?
28:00 — B2B, not high ticket ($100, 30K list): free copy + 10% commission?
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03:58 — Time per email (1–2 hrs): any standard reference?
08:00 — Best email sequence for a subscription product?
15:11 — If results don’t meet client expectations (John’s story)
19:44 — Most important skill as a marketer (failing vs failure)
24:10 — Combating second-guessing yourself