B2B High Ticket Selling

TIMESTAMP 

20:10 - What we want for you  

22:58 - How does a high ticket email campaign look like - The Customer Journey  

30:07 - Your goal as an email copywriter when working for high ticket clients  

36:50 - The 60/40 rule on high ticket emails 

41:14 - [Demo] 3 things you need to make this work  

1:07:45 - Your sole responsibility as someone writing the emails for high ticket products (this is how you intensify demand)

TIMSETAMP

00:00 — (Continuation) Your sole responsibility as someone writing the emails for high ticket products 

04:56 — Basic format of emails 

06:27 — Format of the reframe email (with email creation from scratch) 

47:27 — [Q&A] What do you think about business owners who demand short emails? 

1:05:27 — [Demo] Nurture Email

1:11:06 — The feeling you want to create in nurture emails

1:26:30 — What tool do you use for booking calls? 

1:28:09 — 3–5 nurture emails… consistency in sending emails 

1:29:49 — How can we put them on a waitlist?

TIMESTAMP

07:28 — The email we crafted about Amazon… sequence & sending period

11:55 — Pro-tip: How to differ the angles used in your email 

12:49 — After nurture & sales, what sequence comes next? 

14:03 — Pricing: 5 emails/week, 20/month — advisable price 

18:33 — Can we use countdown emails for high-ticket products? 

20:14 — Can we apply these learnings to sales pages? 

22:13 — Do you have an onboarding process sample? Or contracts? 

23:33 — Local client: usual email marketing fee? 

26:11 — Compilation of all training materials/templates/swipes? 

27:25 — Webinar + product sequence for new membership? 

28:00 — B2B, not high ticket ($100, 30K list): free copy + 10% commission?

TIMESTAMP

03:58 — Time per email (1–2 hrs): any standard reference? 

08:00 — Best email sequence for a subscription product? 

15:11 — If results don’t meet client expectations (John’s story) 

19:44 — Most important skill as a marketer (failing vs failure) 

24:10 — Combating second-guessing yourself